Victorian Advertisements

These advertisements were originally published in The Alnwick Journal, a monthly newspaper, between 1860 and the mid 1870s. The Alnwick Journal started in 1860 in competition with The Alnwick Mercury, which had launched in 1854. The Mercury published on the first of the month and The Journal on the 15th, so readers effectively had a fortnightly opportunity to buy a local paper. By 1883 The two papers merged to become The Gazette.

The Alnwick Journal

A Miscellany printed in the 1900's shows some of the amazing range of advertisements which were featured in the Alnwick Journal. many items in the advertisements that follow were actually made in Alnwick, including bear grease, rabbit-proof netting, clogs, moleskin trousers, hats , candles, corsets, ...
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Victorian Adverts 1

Mrs Alice Percy knew the value of a poem when advertising the Castle Inn...
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Victorian Adverts 2

Mrs Percy seems to have been famous for her pies...
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Victorian Adverts 3

The Castle Inn was close to the junction of Narrowgate and Pottergate...
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Victorian Adverts 4

Another seasonal poem from Mrs Percy, and Ale to take out at 5d a quart...
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Victorian Adverts 5

Adam Robertson was a very prominent Alnwick businessman with a large painting and decorating business and a very successful drinks business with deliveries across the country....
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Victorian Adverts 6

Isabella Nesbitt (nee Tate) was the landlady of the Globe Inn on Bondgate Within. She took over from her mother Mary....
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Victorian Adverts 7

Brewing was often done by women and the business run by Ann Smart was no exception. Her business was at The Odd Fellows Arms which she took over after the death of her husband, James....
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Victorian Adverts 8

Repeating a word three times with increasing exclamation marks was a popular advertising device to grab the reader’s attention in the 1860s and 70s. George Cockburn uses it to good effect to advertise the cider he is bringing to Alnwick from Devon...
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Victorian Adverts 9

Many pubs in the 19th century brewed their own ale. James Smart (who was also a rope maker) ran The Odd Fellows Arms on Narrowgate until his death in the 1860s...
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Victorian Adverts 10

Mary Tate ran the Globe Inn. On her death it was taken over by her daughter Isabella in 1874....
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Victorian Adverts 11

The Odd Fellows Arms was taken over from Ann Smart by E. Nesbitt...
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Victorian Adverts 12

Thompson, Davison and Co. ran the Alnwick Brewery...
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Victorian Adverts 14

Aerated water drinks were popular in the late 19th century. John James Horsley had a grocery business in Alnwick. His photo can be seen elsewhere on this site....
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Victorian Adverts 15

Joseph Archbold clearly had a large range on sale....
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Victorian Adverts 16

This advert for Archbold and Simpson refers to their seasonal stock...
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Victorian Adverts 17

Henry Archbold had a shop next to the Bondgate Tower...
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Victorian Adverts 18

Henry Archbold was also known as Professor Archbold who here is marketing his indubitable trousers...
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Victorian Adverts 19

This advert for Cattanach and Gibson, drapers, is not unusual in claiming to enable Alnwick people to buy London fashions...
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Victorian Adverts 20

Dodds and Son was a drapery business in Alnwick for some 100 years...
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Victorian Adverts 21

James Landells, himself a draper, was secretary of the Draper’s Association....
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Victorian Adverts 22

Corsetry was an important part of Victorian fashion and stay makers such as John Gleaves had flourishing businesses...
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Victorian Adverts 23

Starch was very important for collars and cuffs...
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Victorian Adverts 24

Clogs were shoes with leather uppers and wooden soles and were the everyday footwear of working people. James Keen made Lancashire style clogs in Alnwick...
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Victorian Adverts 25

James Allen was another well-known Alnwick draper...
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Victorian Adverts 26

Thomas Locker was a tailor...
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Victorian Adverts 27

William Morton was a tailor and clothier...
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Victorian Adverts 28

Dressmakers were less likely than tailors to advertise. Mrs Archbold was a dressmaker and milliner...
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Victorian Adverts 29

R. Young, another Alnwick tailor...
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Victorian Adverts 30

Thomas Selby was a hatter whose photo can be seen elsewhere on this site...
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Victorian Adverts 31

George Skelly had a successful shoemaking business in Alnwick Market Place...
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Victorian Adverts 32

George Stott and Son, another Alnwick tailor...
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Victorian Adverts 33

Thomas Appleby a tailor on Green Bat...
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Victorian Adverts 34

Thomas Burn a shoe and clog seller on Clayport Street...
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Victorian Adverts 35

Thomas Short, tailor...
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Victorian Adverts 36

John Weatherly a bootmaker whose photograph can be seen elsewhere on this site...
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Victorian Adverts 37

William Douglas is here advertising moleskin trousers. Moleskin is a heavyweight cotton twill and has nothing to do with moles....
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Victorian Adverts 38

William Bell - boot, shoe and clog maker...
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Victorian Adverts 40

Adam Dodds uses the exclamation mark technique to attract attention...
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Victorian Adverts 41

J.M. Fittis was a butcher and grocer on Fenkle Street...
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Victorian Adverts 42

George Carlington, baker on Howick Street, was moving premises...
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Victorian Adverts 43

Cod Liver Oil was a frequently used remedy, here advertised by J.W. Allan...
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Victorian Adverts 44

William Robertson (brother of Adam Robertson) had the Golden Canister Tea Mart. on Narrowgate....
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Victorian Adverts 45

John Crozier was seeking supplies of game to sell...
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Victorian Adverts 46

Robert Potts sold oysters, poultry and soft drinks...
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Victorian Adverts 47

John Pringle supplied a range of teas...
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Victorian Adverts 48

Hot Cross Buns available for 2 hours on Good Friday morning at E Purvis’ shop...
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Victorian Adverts 49

Henry Sanderson uses a pun to sell curing salt...
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Victorian Adverts 50

Henry Sanderson was one of many grocers selling Alnwick’s favourite non-alcoholic drink...
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Victorian Adverts 51

T. Walby another supplier of tea and coffee...
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Victorian Adverts 52

Turnbull Brothers made candles and were wholesale grocery suppliers...
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Victorian Adverts 53

T. Watson ran a café and dining room...
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Victorian Adverts 54

William Nairn was a musical instrument dealer...
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Victorian Adverts 55

William Nairn was also a performer and band leader...
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Victorian Adverts 56

Lewis and Vernon sold pianos and music on Narrowgate...
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Victorian Adverts 58

William Taylor was the leader of an Octuor (8 piece) band....
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Victorian Adverts 59

Wilkin and Dickman were important ironmongers in Alnwick...
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Victorian Adverts 60

Joseph Borthwick made picture frames and he was also a photographer...
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Victorian Adverts 61

Collingwoods was a major seller of clocks and watches...
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Victorian Adverts 62

John Drysdale catered to the market for carriages and horse harness....
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Victorian Adverts 63

George Thompson was a plumber and sold a range of ironmongery and household appliances in the Market Place...
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Victorian Adverts 64

An early advert for Hardy Brothers when their shop was on Paikes Street...
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Victorian Adverts 65

Jonathan Cockburn, carpenter and joiner and occasional undertaker...
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Victorian Adverts 66

J Marshall another watch and clockmaker in the Market Place...
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Victorian Adverts 67

James Smart had a rope walk next to Pottergate. He was also the landlord of The Odd Fellows Arms...
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Victorian Adverts 68

John Charlton was a cooper and sold a range of household goods. His photo can be seen elsewhere on this site....
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Victorian Adverts 69

John Percy a decorator and glazier...
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Victorian Adverts 70

M. Paterson and Nephew were general drapers and also insurance agents...
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